Event Tech Takes: Rolling Out New Tech

Chuma Soko, Senior Customer Success Manager at Cvent, shares practical advice for teams rolling out event technology. From building the right internal squad and defining measurable goals, to driving adoption and staying engaged with your CSM - this is your playbook for getting real value from your event tech investment.

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Spring 2026 Insider Exchange Report

At Event Tech World’s latest meetup at X+Why’s The Orchard Private Member’s Club near London’s Marble Arch, 28 senior event professionals, marketers and a handful of tech providers gathered for a series of discussions under Chatham House rules. No slides. No selling. Just a shared attempt to answer a deceptively simple question: What’s actually working and what isn’t in event technology right now?

Event Tech Takes: Naomi Clare Crellin

Empathy tech places the audience at the centre of event design, using insight and data to create more meaningful experiences. It drives innovation, boosts recommendations, and can increase revenue by aligning with audience needs. Without it, events risk becoming generic and disengaging. Practical steps include gathering pre-event insights, designing tailored experiences, and continuously measuring feedback. Ultimately, empathy tech is an ongoing approach that strengthens connection, improves engagement, and helps deliver events that truly resonate with attendees.