Event Tech Take with Liz Whittingham on Leading Successful Event Technology Transformation
In this Event Tech Take, Vanessa Lovatt speaks with Liz Whittingham, Head of Operations & Customer Experience at GovNet, about leading successful event technology transformation. Liz shares how simplifying customer journeys, prioritising clean data, and embedding technology into everyday operations helped create lasting adoption across the business.
The conversation explores practical advice on technology implementation, adoption programmes, supplier relationships, integrations, and why organisers should focus on process before platforms. Liz also discusses the importance of customer-centric thinking, training internal champions, and viewing technology as a core operational skill rather than a separate discipline.
Whether you’re introducing new event technology or refining an existing tech stack, this discussion offers practical insights for event professionals looking to drive meaningful change.
Event Tech Takes: Rolling Out New Tech
Chuma Soko, Senior Customer Success Manager at Cvent, shares practical advice for teams rolling out event technology. From building the right internal squad and defining measurable goals, to driving adoption and staying engaged with your CSM – this is your playbook for getting real value from your event tech investment.
Event Tech Takes: Naomi Clare Crellin
Empathy tech places the audience at the centre of event design, using insight and data to create more meaningful experiences. It drives innovation, boosts recommendations, and can increase revenue by aligning with audience needs. Without it, events risk becoming generic and disengaging. Practical steps include gathering pre-event insights, designing tailored experiences, and continuously measuring feedback. Ultimately, empathy tech is an ongoing approach that strengthens connection, improves engagement, and helps deliver events that truly resonate with attendees.
Event Tech Takes: Ryan Hamill, CrowdComms
In this episode of Event Tech Takes, host Vanessa Lovatt engages with Ryan Hamill from Crowdcoms to explore the often underestimated aspects of event technology. They discuss the importance of capturing event intelligence, emphasizing how event leaders can leverage data gathered during events to enhance customer relationships and improve marketing strategies. Ryan highlights the need for event technology to connect seamlessly with CRM systems, allowing for a more personalized approach to attendee engagement.
