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This report explores how event technology decision-making is reshaping the B2B events industry, not through tools or trends, but through growing tension. As legal, IT, privacy and procurement teams play a greater role, accountability still lands with event professionals when things go wrong. Drawing on candid, real-world insights from senior buyers and users, the report offers reassurance and practical guidance – helping event teams navigate risk, ownership and adoption, and make more confident technology decisions in an increasingly complex environment.

Modern registration is the front door to your event. In this fast-paced Digital Demo Drop-In, four platforms show how they’re modernising reg for today’s events: CrowdComms, Eventify, Canapii, and GRIP.
This session covers: smarter reg flows that cut drop-off and capture cleaner data, integrations with badging, apps, CRM/CDP — without brittle workarounds, VIP, group, and late-breaker journeys that don’t derail ops, live-day safeguards: queues, comms, escalations, and changes on the fly, and reporting that helps sales and sponsors act, not just admire dashboards.


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