Event Tech World Insider Exchange Report

This report captures the key insights from our inaugural roundtable event, held on 16th July 2025 in London. Bringing together senior event professionals, marketers, and technologists, the sessions tackled pressing challenges in event tech - from AI adoption and supplier management to data strategy, measurement, integration, and sponsorship innovation.

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Additional Content

What Event and Marketing Leaders Are Really Trying to Solve in Event Tech Right Now

At Event Tech World’s latest meetup at X+Why’s The Orchard Private Member’s Club near London’s Marble Arch, 28 senior event professionals, marketers and a handful of tech providers gathered for a series of discussions under Chatham House rules. No slides. No selling. Just a shared attempt to answer a deceptively simple question: What’s actually working and what isn’t in event technology right now?

From Tools to Tension: Why Event Tech Decision Making is Impacting the B2B Events Industry

This report explores how event technology decision-making is reshaping the B2B events industry, not through tools or trends, but through growing tension. As legal, IT, privacy and procurement teams play a greater role, accountability still lands with event professionals when things go wrong. Drawing on candid, real-world insights from senior buyers and users, the report offers reassurance and practical guidance – helping event teams navigate risk, ownership and adoption, and make more confident technology decisions in an increasingly complex environment.