Event Tech Take: Rolling Out New Tech
Event Tech World explores the tools, strategies, and people shaping the future of event technology. From platform deep-dives to expert interviews with the people deploying tech on the ground, we help event professionals make smarter decisions, drive adoption, and get measurable results from their tech investments. New episodes regularly – subscribe so you never miss a take.
Event Tech Takes: Naomi Clare Crellin
Empathy tech places the audience at the centre of event design, using insight and data to create more meaningful experiences. It drives innovation, boosts recommendations, and can increase revenue by aligning with audience needs. Without it, events risk becoming generic and disengaging. Practical steps include gathering pre-event insights, designing tailored experiences, and continuously measuring feedback. Ultimately, empathy tech is an ongoing approach that strengthens connection, improves engagement, and helps deliver events that truly resonate with attendees.
From Tools to Tension: Why Event Tech Decision Making is Impacting the B2B Events Industry
This report explores how event technology decision-making is reshaping the B2B events industry, not through tools or trends, but through growing tension. As legal, IT, privacy and procurement teams play a greater role, accountability still lands with event professionals when things go wrong. Drawing on candid, real-world insights from senior buyers and users, the report offers reassurance and practical guidance – helping event teams navigate risk, ownership and adoption, and make more confident technology decisions in an increasingly complex environment.
Event Tech Takes: Ryan Hamill, CrowdComms
In this episode of Event Tech Takes, host Vanessa Lovatt engages with Ryan Hamill from Crowdcoms to explore the often underestimated aspects of event technology. They discuss the importance of capturing event intelligence, emphasizing how event leaders can leverage data gathered during events to enhance customer relationships and improve marketing strategies. Ryan highlights the need for event technology to connect seamlessly with CRM systems, allowing for a more personalized approach to attendee engagement.
