About Xtale
ETW's chosen partner in innovation
Xtale, formed by the dynamic duo of Nick Paul and Siddharth Deshmukh, are redefining the way products and services across and including the event sector can engage their target market.


Xtale does it through the power of Storytelling
With a deep-rooted understanding of the challenges and opportunities in the event industry, Xtale drives growth and engagement by ensuring events get magnified through story– led campaigns, communities, experiences and conversations across the funnel.
The Xtale team, in the past, has conceptualised groundbreaking ideas like an Interactive Floor Plan for Sales, now used across Hyve’s portfolio of events. Our team has also executed comprehensive digital marketing strategies for clients.
Xtale’s expertise spans the entire spectrum of event technology, across merged reality- in pre, during and post event scenarios.
Why choose Xtale
We’ve successfully partnered with clients like Event Tech World to transform their vision into reality, creating sleek, functional platforms that captivate audiences and generate results through the power of storytelling.
Deep industry knowledge
Our team has firsthand experience in organising and managing large-scale events, giving us a unique perspective on the needs of event organizers and attendees.
Innovative solutions
We understand why, how, when and in which way events fit into marketing activity and funnels, and we’re passionate about using that understanding to ensure events that will “Stand out by aligning with marketing goals” for various stakeholders
Client-focused approach
We work closely with our clients to build and magnify their events in the way that’s most appropriate
Whether you’re an event organizer, supplier, or attendee, Xtale is committed to helping you conquer the exciting world of event technology and create unforgettable experiences.