Insider Exchange

Say goodbye to vanity metrics. In this session, we’ll dig into how leading teams are building measurement frameworks that tie event activity directly to business outcomes, pipeline growth, brand engagement, employee activation and more. You’ll also explore how AI, analytics tools, and internal alignment are shaping smarter measurement strategies.

 If you want to make smart tech decisions, you need more than good intentions—you need a compelling case. This session looks at how to build a business case that gets budget approved, aligns stakeholders, and engages your suppliers as real partners. We’ll cover cost justification, value stories, and budgeting for long-term success.

 Choosing the right event tech can feel overwhelming, but it doesn’t have to be. You’ll explore how to evaluate new platforms, run low-risk pilots, build confidence in your decisions, and track what success actually looks like. Learn how to avoid common pitfalls and present results that speak for themselves.

Event data is not a bottomless resource, it’s a strategic asset. In this session, we’ll explore how to treat your data like a living system: stewarded, sustainable, and revenue-enabling. You’ll hear how commercial event teams are using green data principles and AI-driven segmentation to grow long-term value, not just short-term lists.

Rebooking doesn’t happen by accident. This session explores how leading organisers are using tech and insight to drive exhibitor ROI, retention, and upsell. From onboarding to lead capture, you’ll learn how to elevate commercial results and use data to turn one-off buyers into long-term partners.

Sponsor expectations have shifted dramatically. It’s no longer about logos and lanyards — it’s about audience access, engagement data, and measurable results. This session opens up the playbook on how to structure modern sponsorships and build packages that are profitable, proven, and platform-ready.

Disconnected tools. Siloed systems. Data that doesn’t flow. This session lifts the lid on what’s really going wrong with event tech integrations, and how it’s holding teams back. We’ll explore how to build a composable stack, manage supplier integrations properly, and futureproof your infrastructure so it works for you, not against you.

The path to monetisation runs through insight — and insight starts with a unified attendee profile. This session explores how commercial teams are building a 360° view of buyers across platforms, using AI, integration strategy, and smarter supplier partnerships to fuel lead gen, rebooking, and retention.

No tech platform can deliver ROI if your team doesn’t know how to use it. This rapid-fire session brings together commercial leaders to discuss how they’re empowering their sales, operations, and account management teams to embrace event tech and use it to build stronger commercial outcomes.