From Tools to Tension: Why Event Tech Decision Making is Impacting the B2B Events Industry
This report explores how event technology decision-making is reshaping the B2B events industry, not through tools or trends, but through growing tension. As legal, IT, privacy and procurement teams play a greater role, accountability still lands with event professionals when things go wrong. Drawing on candid, real-world insights from senior buyers and users, the report offers reassurance and practical guidance – helping event teams navigate risk, ownership and adoption, and make more confident technology decisions in an increasingly complex environment.
Event Tech Council Report – September 2025
The June 2025 meeting of the Event Tech Council brought together senior corporate and commercial event leaders for three hours of candid discussion under Chatham House rules. In a collaborative environment, members explored adoption challenges, the cultural dynamics around technology, the realities of ROI and measurement, the ongoing frustrations of integration, and how suppliers can become true partners in success.
