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The report examines technology adoption, data strategy, event tech and martech integration, supplier relationships, behavioural intelligence and practical AI, highlighting why successful transformation depends on people, governance, collaboration and clearly defined business outcomes.
In this Event Tech Take, Vanessa Lovatt speaks with Liz Whittingham, Head of Operations & Customer Experience at GovNet, about leading successful event technology transformation. Liz shares how simplifying customer journeys, prioritising clean data, and embedding technology into everyday operations helped create lasting adoption across the business.
The conversation explores practical advice on technology implementation, adoption programmes, supplier relationships, integrations, and why organisers should focus on process before platforms. Liz also discusses the importance of customer-centric thinking, training internal champions, and viewing technology as a core operational skill rather than a separate discipline.
Whether you’re introducing new event technology or refining an existing tech stack, this discussion offers practical insights for event professionals looking to drive meaningful change.
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