Nov 2024 Event Tech Council Report

Chatham House Rules discussion to explore the Event Tech Council’s short-term objectives and long-term vision, while sharing insights, frustrations, and best practices on tech implementation and supplier challenges.

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Additional Content

What Event and Marketing Leaders Are Really Trying to Solve in Event Tech Right Now

At Event Tech World’s latest meetup at X+Why’s The Orchard Private Member’s Club near London’s Marble Arch, 28 senior event professionals, marketers and a handful of tech providers gathered for a series of discussions under Chatham House rules. No slides. No selling. Just a shared attempt to answer a deceptively simple question: What’s actually working and what isn’t in event technology right now?

From Tools to Tension: Why Event Tech Decision Making is Impacting the B2B Events Industry

This report explores how event technology decision-making is reshaping the B2B events industry, not through tools or trends, but through growing tension. As legal, IT, privacy and procurement teams play a greater role, accountability still lands with event professionals when things go wrong. Drawing on candid, real-world insights from senior buyers and users, the report offers reassurance and practical guidance – helping event teams navigate risk, ownership and adoption, and make more confident technology decisions in an increasingly complex environment.