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This report explores how event technology decision-making is reshaping the B2B events industry, not through tools or trends, but through growing tension. As legal, IT, privacy and procurement teams play a greater role, accountability still lands with event professionals when things go wrong. Drawing on candid, real-world insights from senior buyers and users, the report offers reassurance and practical guidance – helping event teams navigate risk, ownership and adoption, and make more confident technology decisions in an increasingly complex environment.

In this episode of Event Tech Takes, host Vanessa Lovatt engages with Ryan Hamill from Crowdcoms to explore the often underestimated aspects of event technology. They discuss the importance of capturing event intelligence, emphasizing how event leaders can leverage data gathered during events to enhance customer relationships and improve marketing strategies. Ryan highlights the need for event technology to connect seamlessly with CRM systems, allowing for a more personalized approach to attendee engagement.


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