From Tools to Tension: Why Event Tech Decision Making is Impacting the B2B Events Industry
This report explores how event technology decision-making is reshaping the B2B events industry, not through tools or trends, but through growing tension. As legal, IT, privacy and procurement teams play a greater role, accountability still lands with event professionals when things go wrong. Drawing on candid, real-world insights from senior buyers and users, the report offers reassurance and practical guidance – helping event teams navigate risk, ownership and adoption, and make more confident technology decisions in an increasingly complex environment.
